eMasters in Search Engine Marketing PPC


Get Educated to Prosper. Stay Happy.

Course Detail

Also include: Search Engine Marketing. Planner. Organizer. PPC Advertising. Optimizing Display. Optimizing PPC. Strategizing Campaigns. Managing Campaigns. Bid Management. Ad Writing Techniques. Landing Pages. CPC. CPA. Bing Search. Market Analysis. Paid – Bing Display, Google Ads, Other Displays. Affiliate Marketing. New Marketing Strategies.

Course Features

emohis emasters edegree

eDegree for

Search Engine Marketing PPC

This Advanced course is suitable for Beginners, Business owners, Online marketers, Ecommerce managers, Expert marketers, Brand managers, Marketing assistants, Affiliate marketers, Native advertisers, Copywriters, Public relations representatives, Search engine optimizers, Search engine marketers, Social media managers and Sales managers.

EMOHIS Benefits

Accessible to all.
Cost Effective
Most Upgraded Course
Regain Lost Opportunity

Course Schedule

Duration: 32 Weeks

Components of search marketing. Types of PPC. Searcher pattern. Google ads. Audience. Campaign. Matching types. Landing page. Bid management. Ad types. Video marketing. Shopping PLA campaigns. Conversion. PPC search. PPC social media. Remarketing. Paid search reputation management. Bing search. Bing display ads. Pay per click. Affiliate marketing.

The first session overviews major types of search engine marketing and PPC elements. With course progression, each of the aspects are covered in detail.

User behavior. Types of queries. Web browsing pattern. Responsive. SERP. History. Evolution.
Basics. Advance level. Search. Display. Networks. Campaign. User management. Performance optimization.
Research. Segmentation. Keyword analysis. Query targeting. Types of matches.

Setup. Campaign management. Types. Goals and objectives.

Broad match. Phrase match. Exact match. Brand. Non-brand. Generic. Expansion.
Basics. Advance level. Sales landing pages. Thank you landing page retargeting. Splash landing pages. Squeeze landing pages. Lead capture landing pages. Unsubscribe landing pages. Referral landing pages. Optimization.
Strategies. Quality score. CTR. Relevance. Landing page content. Templates. Call for action. Ad extensions. Budget allocation.
Ad formats. Ad placements. Websites. Youtube channels. Apps. Visitation ads. Conversion ads.
Basics. Advance level. Youtube ads management. Clips. Announcements. Product description. Infobased.

Merchant setup. Product management. Sales volume. Competition. Budget. Woocoomerce free listings.

Conversion management. Key performance indicators. Google analytics. Lead tracking. Sales tracking.

Set up. Management. Pixel based. List based.

Landing page. Analysis. Assets target for display. Competition queries. Keyword target.

Setup. Campaign management. Bid strategy. Exploration. Expansion.
Setup. Goals and objectives. Targeting. Campaign management. Analysis.
Basics. Advanced level. Levers. CPC optimization. Landing page. Analysis. Display ads. Social ads. Search ads.

Basics. Advanced level. Levers. CPC optimization. Landing page. Analysis. PPC for affiliates.

Important aspects recovered and upgraded for latest algo updates: Best performing networks. Latest developments in search engine marketing and PPC (updated to recent week).

Revision of entire course in accumulative format.


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  • One Year Access
  • 21 eMasters Courses
  • + 30 Courses (post 90 days)
  • Multiple Certifications
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  • One Month Access
  • 21 eMasters Courses
  • + 15 Courses (post 90 days)
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Quizzes are given after completion of each session with 1 week's time gap.


Automatic attestation done to confirm course completion.


Final exam follow up post Validation for eDegree certification.