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Also include: Search Engine Marketing. Planner. Organizer. PPC Advertising. Optimizing Display. Optimizing PPC. Strategizing Campaigns. Managing Campaigns. Bid Management. Ad Writing Techniques. Landing Pages. CPC. CPA. Bing Search. Market Analysis. Paid – Bing Display, Google Ads, Other Displays. Affiliate Marketing. New Marketing Strategies.
This Advanced course is suitable for Beginners, Business owners, Online marketers, Ecommerce managers, Expert marketers, Brand managers, Marketing assistants, Affiliate marketers, Native advertisers, Copywriters, Public relations representatives, Search engine optimizers, Search engine marketers, Social media managers and Sales managers.
Components of search marketing. Types of PPC. Searcher pattern. Google ads. Audience. Campaign. Matching types. Landing page. Bid management. Ad types. Video marketing. Shopping PLA campaigns. Conversion. PPC search. PPC social media. Remarketing. Paid search reputation management. Bing search. Bing display ads. Pay per click. Affiliate marketing.
The first session overviews major types of search engine marketing and PPC elements. With course progression, each of the aspects are covered in detail.
Setup. Campaign management. Types. Goals and objectives.
Merchant setup. Product management. Sales volume. Competition. Budget. Woocoomerce free listings.
Conversion management. Key performance indicators. Google analytics. Lead tracking. Sales tracking.
Set up. Management. Pixel based. List based.
Landing page. Analysis. Assets target for display. Competition queries. Keyword target.
Basics. Advanced level. Levers. CPC optimization. Landing page. Analysis. PPC for affiliates.
Revision of entire course in accumulative format.